Wesley Matthews #9 of the Los Angeles Lakers guards Luka Doncic #77 of the Dallas Mavericks at Staples Center on December 25, 2020 in Los Angeles, California. John McCoy | Getty Images After suffering a ratings decline for its championship series, the National Basketball Association is celebrating its most-watched opening …
Read More »Adam Silver positions NBA for breakthrough after Covid
Adam Silver, NBA Commissioner. Getty Images On the eve of a new season, National Basketball Association Commissioner Adam Silver made clear his league would not jump the line to receive Covid-19 vaccines as the NBA attempts to normalize its business. The NBA returns for its 2020-21 campaign on Tuesday. The …
Read More »Brooklyn Nets CEO expecting bumpy road ahead for upcoming NBA season
John Abbamondi, CEO of the Brooklyn Nets. Dave Reginek | Getty Images The National Basketball Association will commence its 2020-21 regular season on Tuesday, returning to in-market games for the first time since March 11. But executives are already predicting disruptions due to Covid-19. Brooklyn Nets CEO John Abbamondi joined …
Read More »Gatorade adds Trail Blazers’ Damián Lillard (Dame D.O.L.L.A.) to roster
Another top star in the National Basketball Association will be endorsing sports drink maker Gatorade — but this one is a budding music star as well. Damián Lillard, the Portland Trail Blazers’ superstar guard, agreed to an endorsement deal with PepsiCo’s Gatorade, the company announced on Friday. Gatorade will use …
Read More »Under Armour launches a brand with NBA star Steph Curry
The Curry Brand’s performance basketball footwear will launch globally on Dec. 11, in the thick of the holiday season. Source: Under Armour Under Armour announced Monday the launch of the Curry Brand with NBA star Stephen Curry, a long-time Under Armour athlete, in a bid to reach younger consumers and …
Read More »NBA may get creative with scheduling if next season boosts viewership
LeBron James of the Los Angeles Lakers dunks the ball against the LA Clippers during the second quarter of the game at The Arena at ESPN Wide World Of Sports Complex on July 30, 2020 in Lake Buena Vista, Florida. Mike Ehrmann | Getty Images It really will be a …
Read More »HHS launches program using rapid test deployed by NBA
The Department of Health and Human Services said Thursday it has launched a pilot program with five states to introduce a rapid, point-of-care Covid-19 test, using the same diagnostics the National Basketball Association employed to finish its season. The pilot program — adopted by Florida, Louisiana, New Jersey, Texas and …
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